The Kellogg Company (Kellog's) is an American multinational food manufacturing company with focus on cereal and convenience foods, including crackers and toaster pastries and markets their products by several well known brands including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It, to name a few. With consumer preferences shifting toward healthier foods, Kellogg's has been focusing on developing new products such as Incogmeato, a plant-based range of prepackaged foods that simulate meat, intended to compete with companies such as Beyond Meat and Impossible Foods.